Wholesome staples
Make it easy to discover familiar flour varieties for everyday cooking.
About WheatFresh
A familiar place for everyday flour staples.
WheatFresh’s published mission is about bringing wholesome flour products into Indian kitchens and celebrating the everyday meals made from them.
Our story
Rooted in the everyday Indian kitchen.
On its public website, Bhos’s WheatFresh describes a mission to bring wholesome flour staples to Indian households. The range shown includes whole wheat atta, protein-rich atta, multigrain atta, millet flours, rice flour and besan.
These are ingredients that support a wide variety of home cooking, from rotis and bhakri to snacks and traditional preparations. WheatFresh’s focus is to make the range easy to explore and give visitors a clear way to ask the company about its products.
Mission & values
Good food is part of daily life.
Our brand philosophy follows the themes stated in WheatFresh’s published mission, translated into practical principles for this website.
Respect for food traditions
Recognise the place of roti, bhakri and regional recipes in Indian home kitchens.
Clear communication
Help visitors find product information and contact the company when more detail is needed.
The people behind the brand
Yog Food Corporation of India
The WheatFresh website identifies Yog Food Corporation of India as the company behind the brand. Its “Our Mission” page names Yogesh Bhos as Founder.
For questions that require specific company, sourcing or production details, please get in touch with the team directly.
Contact the team